CANCELED Coffee Hour: In Search of Lost Frogs ...

Friday, April 19, 2013 - 3:00pm to 5:00pm
3:30 p.m. Refreshments are offered in the E. Willard Miller seminar room, 319 Walker Building 4:00 p.m. The lecture begins at 4:00 p.m. in the John J. Cahir Auditorium, 112 Walker Building


In Search of Lost Frogs: Changing perceptions one frog at a time

About the talk

Engaging an apathetic public in the conservation of less charismatic creatures can be a tricky business. But if we are to scale up conservation efforts for the most threatened vertebrate group, the amphibians, this is exactly what we need to be doing. So how do we engage a public that is increasingly disempowered by prophecies of inevitable doom and gloom? I will discuss three initiatives designed to deliver a serious message about amphibian conservation in unconventional packages.

First, the Search for Lost Frogs dispatched more than thirty teams in twenty countries in search of species lost to science. The campaign was quickly picked up by the media and generated over 650 news articles in 20 countries with a potential viewership of over a billion. The initiative resonated with the public, tapping into a sense of adventure and exploration, and rediscoveries transformed amphibians from symbols of extinction to symbols of hope in Israel, Haiti, and beyond. The campaign reinforced the potential of rediscoveries as a policy and publicity tool, and of amphibians as flagship species for conservation.

Second, I will present Metamorphosis, a unique visual campaign blending science and art to explore our connection with amphibians.

Last, I will discuss an initiative called Frame of Mind that I recently co-founded to connect youth in Haiti with their environment through photography and visual storytelling. Together, these three approaches strive to engage and reconnect us with our natural world.


About the speaker

Robin MooreSince his first foray into conservation during an undergraduate expedition to the rainforests of Cameroon, Dr. Robin Moore has been instrumental in establishing and supporting conservation projects in Asia, Africa, and Latin America. He holds a Ph.D. in biodiversity conservation and for the past seven years has been amphibian conservation officer with Conservation International and the IUCN Amphibian Specialist Group. His work has focused on supporting the protection of critical habitats for amphibians worldwide and developing innovative campaigns to raise the profile of amphibian conservation. Robin is an associate fellow of the International League of Conservation Photographers (ILCP) and is represented by National Geographic Image Collection. His images have been awarded by Nature's Best, National Geographic and the International Conservation Photography Awards. Robin recently co-founded Frame of Mind to empower youth around the world to connect with their natural and cultural worlds.


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