UNIVERSITY PARK, Pa. — Large protest events can be divisive, spurring an outpouring of both support and opposition. But new Penn State research found that the 2017 Women’s March, which championed goals in support of women and human rights, was met with mostly positive support on social media, with relatively few negative messages.
In an analysis of all geolocated tweets in the continental U.S. on the day of the march, the researchers found that not only were tweets about the march generally positive, but they were actually more positive than other geolocated tweets — those that have an attached location — on that day. Tweets about the march rose to a peak of 12% of all geolocated tweets on that day.
Subtitle:
Penn State research found the event drew little negative commentary on Twitter, despite some controversy
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